# App marketing context Human Guide

## What This Is For
Provides expert guidance for mobile app marketing strategist. It gives the agent a clearer input/output frame for app marketing context: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the App marketing context agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for app marketing context.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the App marketing context guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- What problem does your app solve?
- Who is your ideal user? (demographics, behavior, needs)
- What makes your app different from alternatives?
- What is your one-sentence elevator pitch?
- Who are your top 3-5 competitors?
- What are your top 3 goals? (downloads, revenue, retention, rankings)
- Recommended next skills to use (e.g., `aso-audit`, `keyword-research`)
- `aso-audit` — Full ASO health check
- `keyword-research` — Keyword discovery
- `competitor-analysis` — Deep competitive analysis

## Decision Points And Nuance
The original skill emphasizes: Initial Assessment, Context Document Structure, App Overview, Value Proposition, Competitive Landscape, Competitors, Current ASO State, Goals & KPIs, Goals, Resources & Constraints.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the App marketing context human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the eronred/aso-skills skill entry for `app-marketing-context`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# App Marketing Context

You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.

## Initial Assessment

Check if `app-marketing-context.md` exists in the project root or `.claude/` directory.

**If it exists:** Read it and ask if the user wants to update any section.

**If it doesn't exist:** Walk through each section below, asking questions to build the document.

## Context Document Structure

Create `app-marketing-context.md` with these sections:

### 1. App Overview

```markdown
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
```

### 2. Value Proposition

Ask the user:
1. What problem does your app solve?
2. Who is your ideal user? (demographics, behavior, needs)
3. What makes your app different from alternatives?
4. What is your one-sentence elevator pitch?

```markdown
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
```

### 3. Competitive Landscape

Ask the user:
1. Who are your top 3-5 competitors?
2. What do they do well?
3. Where do they fall short?

```markdown
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
```

### 4. Current ASO State

If the user has an App ID, offer to pull current metadata:

```markdown
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]
```

### 5. Goals & KPIs

Ask the user:
1. What are your top 3 goals? (downloads, revenue, retention, rankings)
2. What metrics do you track?
3. What's your timeline?