# CRO funnel Human Guide

## What This Is For
This skill is adapted from AgentKits Marketing > by AITYTech. It gives the agent a clearer input/output frame for conversion optimization: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the CRO funnel agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for CRO funnel.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the CRO funnel guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Every Field Has a Cost** - Each field reduces completion by 10-25%
- **Value Must Exceed Effort** - Clear value proposition above form
- **Reduce Cognitive Load** - One question per field, logical grouping
- Is this absolutely necessary before we can help them?
- Can we get this information another way?
- Conditional paths based on answers
- Progress indicator (step X of Y)
- Start with easy, end with sensitive
- **Minimize Required Fields** - Email + Password minimum
- **Show Value Before Asking** - Can they experience product first?
- **Reduce Perceived Effort** - "Takes 30 seconds"
- B2C: Google, Apple, Facebook

## Decision Points And Nuance
The original skill emphasizes: Form CRO, Core Principles, The 5-Field Rule, Field Optimization, Multi-Step Forms, Submit Button Copy, Signup Flow CRO, Field Priority, Social Auth Options, Single-Step vs. Multi-Step.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Value Must Exceed Effort** - Clear value proposition above form
- **Phone**: Make optional if possible, explain why if required
- **Minimize Required Fields** - Email + Password minimum
- "No credit card required" (if true)
- Privacy note: "We'll never share your email"
- **One Goal Per Session** - Don't teach everything at once
- **Do, Don't Show** - Interactive > Tutorial
- **Value Must Be Obvious** - Clear, immediate benefit

## Copy-And-Paste Prompt
```text
Use the CRO funnel human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the dirnbauer/webconsulting-skills skill entry for `cro-funnel`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# CRO Funnel Optimization

> **Source:** This skill is adapted from **[AgentKits Marketing](https://github.com/aitytech/agentkits-marketing)** 
> by AITYTech. Enterprise-grade AI marketing automation (MIT License).

Full-funnel Conversion Rate Optimization covering every stage from page visit to paid conversion:

```
Visitor → Page CRO → Form CRO → Signup CRO
     ↓
  Popup CRO (capture abandoners)
     ↓
New User → Onboarding CRO → Activation
     ↓
Free User → Paywall CRO → Paid Customer
```

---

## 1. Form CRO

Optimize lead capture forms, contact forms, demo requests, and quote forms (not signup/registration).

### Core Principles

1. **Every Field Has a Cost** - Each field reduces completion by 10-25%
2. **Value Must Exceed Effort** - Clear value proposition above form
3. **Reduce Cognitive Load** - One question per field, logical grouping

### The 5-Field Rule

| Fields | Typical Impact |
|--------|---------------|
| 3 fields | Baseline |
| 4-6 fields | 10-25% reduction |
| 7+ fields | 25-50%+ reduction |

For each field, ask:
- Is this absolutely necessary before we can help them?
- Can we get this information another way?
- Can we ask this later?

### Field Optimization

**Email**: Single field, inline validation, typo detection

**Name**: Test single "Name" vs. First/Last split

**Phone**: Make optional if possible, explain why if required

**Message**: Make optional, expand on focus

### Multi-Step Forms

Use when:
- More than 5-6 fields needed
- Logically distinct sections
- Conditional paths based on answers

Best practices:
- Progress indicator (step X of Y)
- Start with easy, end with sensitive
- Allow back navigation
- Save progress

### Submit Button Copy

**Weak**: "Submit", "Send"

**Strong**: "[Action] + [What they get]"
- "Get My Free Quote"
- "Download the Guide"
- "Request Demo"

---

## 2. Signup Flow CRO

Optimize registration, account creation, and trial activation flows.