# SEO optimizer Human Guide

## What This Is For
Comprehensive guidance for search engine optimization across content, technical implementation, and strategic planning to improve organic search visibility and rankings. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the SEO optimizer agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for SEO optimizer.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the SEO optimizer guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Optimizing website content for search engines
- Conducting keyword research and analysis
- Implementing technical SEO improvements
- Creating SEO-friendly meta tags and descriptions
- Auditing websites for SEO issues
- Improving Core Web Vitals and page speed
- Implementing schema markup (structured data)
- Planning content strategy for organic traffic
- Focus on search intent (informational, navigational, transactional, commercial)
- Balance search volume with competition
- Consider keyword difficulty and ranking potential
- Target long-tail keywords for quick wins

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, SEO Fundamentals, Keyword Research & Strategy, On-Page SEO, Content Quality, What is [Topic]? (H2) - Answer core question, Why [Topic] Matters (H2) - Value proposition, How to [Action] (H2) - Practical guide, Best Practices (H2) - Advanced tips, Common Mistakes to Avoid (H2).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Maintain natural readability (don't keyword stuff)
- Common Mistakes to Avoid (H2)
- Avoid inserting content above existing content
- Use descriptive anchor text (avoid "click here")

## Copy-And-Paste Prompt
```text
Use the SEO optimizer human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the davila7/claude-code-templates skill entry for `seo-optimizer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# SEO Optimizer

Comprehensive guidance for search engine optimization across content, technical implementation, and strategic planning to improve organic search visibility and rankings.

## When to Use This Skill

Use this skill when:
- Optimizing website content for search engines
- Conducting keyword research and analysis
- Implementing technical SEO improvements
- Creating SEO-friendly meta tags and descriptions
- Auditing websites for SEO issues
- Improving Core Web Vitals and page speed
- Implementing schema markup (structured data)
- Planning content strategy for organic traffic

## SEO Fundamentals

### 1. Keyword Research & Strategy

**Primary Keyword Selection:**
- Focus on search intent (informational, navigational, transactional, commercial)
- Balance search volume with competition
- Consider keyword difficulty and ranking potential
- Target long-tail keywords for quick wins

**Keyword Research Process:**
```
1. Identify seed keywords from business objectives
2. Use tools to expand keyword list (Google Keyword Planner, Ahrefs, SEMrush)
3. Analyze search volume and difficulty
4. Group keywords by topic clusters
5. Map keywords to content types and pages
6. Prioritize based on potential ROI
```

**Content Optimization Formula:**
- Primary keyword: 1-2% density (natural placement)
- Include in: Title tag, H1, first paragraph, URL, meta description
- Use semantic variations and related terms
- Maintain natural readability (don't keyword stuff)

### 2. On-Page SEO

**Title Tag Optimization:**
```html


```

**Best Practices:**
- Keep under 60 characters (displayed in SERPs)
- Place primary keyword near the beginning
- Include brand name if space permits
- Make compelling and click-worthy
- Unique for every page

**Meta Description:**
```html


```

**Header Structure:**
```html

```

**URL Structure:**
```
✅ Good URLs:
- /blog/react-hooks-guide
- /products/running-shoes
- /learn/javascript-async-await

❌ Bad URLs:
- /blog?p=12345
- /products/cat-1/subcat-2/item-999
- /page.php?id=abc&ref=xyz
```