# Gingiris growth playbooks Human Guide

## What This Is For
Battle-tested, open-source growth playbooks for developers and founders building AI products, B2B SaaS, and developer tools. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Gingiris growth playbooks agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for gingiris growth playbooks.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Gingiris growth playbooks guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Repo: https://github.com/Gingiris/gingiris-launch
- Best for: AI tools, SaaS products launching globally
- Repo: https://github.com/Gingiris/gingiris-b2b-growth
- Best for: Developer tools, API products, B2B SaaS
- Repo: https://github.com/Gingiris/gingiris-opensource
- Best for: Open source projects aiming for rapid star growth
- Repo: https://github.com/Gingiris/gingiris-aso-growth
- Best for: Mobile apps on iOS and Android

## Decision Points And Nuance
The original skill emphasizes: Available Playbooks, AI Product Launch Playbook (gingiris-launch), B2B Growth Playbook (gingiris-b2b-growth), Open Source Launch Playbook (gingiris-opensource), ASO & App Growth Playbook (gingiris-aso-growth), Usage, Prerequisites.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- None — these are markdown-based strategy documents, no MCP or API keys required.

## Copy-And-Paste Prompt
```text
Use the Gingiris growth playbooks human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the davepoon/buildwithclaude skill entry for `gingiris-growth-playbooks`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Gingiris Growth Playbooks

Battle-tested, open-source growth playbooks for developers and founders building AI products, B2B SaaS, and developer tools.

**Playbook repos**: [github.com/Gingiris](https://github.com/Gingiris)

## Available Playbooks

### 1. AI Product Launch Playbook (gingiris-launch)
Covers the full launch cycle: Product Hunt #1 strategy, KOL outreach, UGC campaigns, Reddit launch, and PR.
- Repo: https://github.com/Gingiris/gingiris-launch
- Best for: AI tools, SaaS products launching globally

### 2. B2B Growth Playbook (gingiris-b2b-growth)
Go-to-market strategy for B2B AI products: PLG, SLG, affiliate, partner channels, and community building.
- Repo: https://github.com/Gingiris/gingiris-b2b-growth
- Best for: Developer tools, API products, B2B SaaS

### 3. Open Source Launch Playbook (gingiris-opensource)
GitHub star growth strategy: README optimization, HackerNews Show HN, community seeding, and contributor flywheel.
- Repo: https://github.com/Gingiris/gingiris-opensource
- Best for: Open source projects aiming for rapid star growth

### 4. ASO & App Growth Playbook (gingiris-aso-growth)
App Store Optimization, keyword research, UGC content strategy, and cold start for mobile apps.
- Repo: https://github.com/Gingiris/gingiris-aso-growth
- Best for: Mobile apps on iOS and Android

## Usage

Reference the relevant playbook for your project type. All playbooks are MIT licensed and free to use, adapt, and contribute to.

## Prerequisites

None — these are markdown-based strategy documents, no MCP or API keys required.