# Brand designer Human Guide

## What This Is For
I help you create cohesive brand identities, logos, and visual brand systems. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Brand designer agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for brand designer.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Brand designer guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- What feeling should the logo evoke?
- Any colors/symbols to avoid?
- Creating new brand identities
- Designing logos and visual systems
- Creating marketing templates
- Create cohesive color palettes
- 🎨 Designs logos (SVG, responsive, accessible)
- 🌈 Creates brand color palettes
- 📝 Builds typography systems
- 📄 Generates brand guidelines
- 🖼️ Creates social media templates
- 💼 Designs business cards and marketing materials

## Decision Points And Nuance
The original skill emphasizes: What I Do, Logo Design Process, Step 1: Brand Discovery, Brand Brief: TechStart, Step 2: Logo Concepts, Color Palette, Primary Brand Colors, Color Usage Guidelines, Brand Colors, Primary Blue (#0066CC).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Any colors/symbols to avoid?
- **Don't use for:** Backgrounds, large areas
- **Use for:** CTAs, highlights, important actions
- **Don't use for:** Body text
- ❌ Don't change colors (except approved variations)
- ❌ Don't add effects (shadows, gradients, etc.)
- ❌ Don't distort or stretch
- Avoid jargon (unless technical docs)

## Copy-And-Paste Prompt
```text
Use the Brand designer human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the daffy0208/ai-dev-standards skill entry for `brand-designer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Brand Designer Skill

I help you create cohesive brand identities, logos, and visual brand systems.

## What I Do

**Brand Identity:**

- Logo design and variations
- Color palettes
- Typography systems
- Brand guidelines

**Visual Assets:**

- Business cards, letterheads
- Social media templates
- Marketing materials
- Brand presentation decks

**Brand Strategy:**

- Brand positioning
- Target audience definition
- Competitor analysis
- Brand voice and tone

## Logo Design Process

### Step 1: Brand Discovery

**Questions to Answer:**

- What does the company do?
- Who is the target audience?
- What are the brand values?
- What feeling should the logo evoke?
- Any colors/symbols to avoid?

**Example Brief:**

```markdown
## Brand Brief: TechStart

**Industry:** SaaS, developer tools
**Target Audience:** Software developers, 25-40 years old
**Brand Values:** Innovation, simplicity, reliability
**Personality:** Modern, technical, approachable
**Competitors:** GitHub, GitLab, Vercel

**Logo Requirements:**

- Works in monochrome
- Scales from 16px (favicon) to billboard
- Modern, not trendy (should age well)
- Unique, memorable
```

---

### Step 2: Logo Concepts

**Concept 1: Wordmark**

```
Clean, modern typography
Focus on the company name
Example: Google, Facebook, Netflix
```

**Concept 2: Lettermark**

```
Initials in a distinctive way
Good for long company names
Example: IBM, HBO, CNN
```

**Concept 3: Icon + Wordmark**