# Site architecture Human Guide

## What This Is For
Provides information architecture expert. It gives the agent a clearer input/output frame for site architecture: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Site architecture agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for site architecture.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Site architecture guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Who are the primary audiences?
- What are the top 3 goals for the site? (conversions, SEO traffic, education, support)
- New site or restructuring an existing one?
- If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
- Existing URLs that must be preserved (for redirects)?
- How many pages exist or are planned?
- What are the most important pages? (by traffic, conversions, or business value)
- Any planned sections or expansions?
- ASCII: quick hierarchy drafts, text-only contexts, simple structures
- Mermaid: visual presentations, complex relationships, showing nav zones or linking patterns
- **4-7 items max** in the primary nav (more causes decision paralysis)
- **CTA button** goes rightmost (e.g., "Start Free Trial," "Get Started")

## Decision Points And Nuance
The original skill emphasizes: Before Planning, Business Context, Current State, Site Type, Content Inventory, Site Types and Starting Points, Page Hierarchy Design, The 3-Click Rule, Flat vs Deep, Hierarchy Levels.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Existing URLs that must be preserved (for redirects)?
- What are the most important pages? (by traffic, conversions, or business value)
- Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.
- **Order by priority**: most important/visited pages first
- **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.
- **No orphan pages** — every page must have at least one internal link pointing to it
- **Link to important pages more often** — homepage, key feature pages, pricing
- [ ] Important pages have the most inbound internal links

## Copy-And-Paste Prompt
```text
Use the Site architecture human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the coreyhaines31/marketingskills skill entry for `site-architecture`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Site Architecture

You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who are the primary audiences?
- What are the top 3 goals for the site? (conversions, SEO traffic, education, support)

### 2. Current State
- New site or restructuring an existing one?
- If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
- Existing URLs that must be preserved (for redirects)?

### 3. Site Type
- SaaS marketing site
- Content/blog site
- E-commerce
- Documentation
- Hybrid (SaaS + content)
- Small business / local

### 4. Content Inventory
- How many pages exist or are planned?
- What are the most important pages? (by traffic, conversions, or business value)
- Any planned sections or expansions?

---

## Site Types and Starting Points

| Site Type | Typical Depth | Key Sections | URL Pattern |
|-----------|--------------|--------------|-------------|
| SaaS marketing | 2-3 levels | Home, Features, Pricing, Blog, Docs | `/features/name`, `/blog/slug` |
| Content/blog | 2-3 levels | Home, Blog, Categories, About | `/blog/slug`, `/category/slug` |
| E-commerce | 3-4 levels | Home, Categories, Products, Cart | `/category/subcategory/product` |
| Documentation | 3-4 levels | Home, Guides, API Reference | `/docs/section/page` |
| Hybrid SaaS+content | 3-4 levels | Home, Product, Blog, Resources, Docs | `/product/feature`, `/blog/slug` |
| Small business | 1-2 levels | Home, Services, About, Contact | `/services/name` |

**For full page hierarchy templates**: See [references/site-type-templates.md](references/site-type-templates.md)

---

## Page Hierarchy Design

### The 3-Click Rule

Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.

### Flat vs Deep

| Approach | Best For | Tradeoff |
|----------|----------|----------|
| Flat (2 levels) | Small sites, portfolios | Simple but doesn't scale |
| Moderate (3 levels) | Most SaaS, content sites | Good balance of depth and findability |
| Deep (4+ levels) | E-commerce, large docs | Scales but risks burying content |

**Rule of thumb**: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.

### Hierarchy Levels

| Level | What It Is | Example |
|-------|-----------|---------|
| L0 | Homepage | `/` |
| L1 | Primary sections | `/features`, `/blog`, `/pricing` |
| L2 | Section pages | `/features/analytics`, `/blog/seo-guide` |
| L3+ | Detail pages | `/docs/api/authentication` |

### ASCII Tree Format

Use this format for page hierarchies: