# Directory submissions Human Guide

## What This Is For
Provides expert guidance for guidance for directory-driven distribution for software products. It gives the agent a clearer input/output frame for directory submissions: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Directory submissions agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for directory submissions.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Directory submissions guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Pass dofollow backlinks** from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.
- **Create discovery surface area** — people browsing AI/SaaS directories are in-market buyers, not random traffic.
- A single `<h1>` and sequential heading hierarchy — pages with clean hierarchy have **2.8× higher AI citation rates**, and 87% of ChatGPT-cited pages use a single H1.
- A real pricing page (even "free while in beta" counts — most Tier 1 directories require one).
- Logo assets in PNG + SVG + square 1024×1024 + favicon.
- 5–8 real product screenshots at 1920×1080 (not marketing mockups).
- A 60–90 second demo video — products with video on Product Hunt get **2.7× more upvotes**.
- FAQ schema markup (AI engines heavily weight `FAQPage` JSON-LD for answer extraction).
- Structured data: `Organization`, `Product`, `SoftwareApplication`.
- 3–5 competitor alternative pages (`/alternatives/[competitor]`) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at **5–15%** vs 0.5–2% for generic content.
- 3–5 use-case pages (`/for/[audience]` or `/use-cases/[use-case]`).
- Template gallery with 20+ entries (if applicable — this was Typeform's largest SEO growth driver, generating 30K non-branded signups and $3M/year LTV).

## Decision Points And Nuance
The original skill emphasizes: Before Starting, Core Philosophy, The Three Hard Rules, Rule 1: Foundation before submission, Rule 2: Destination pages before directories, Rule 3: Positioning varies by directory type, Workflow, Step 1: Readiness assessment (Phase 0), Step 2: Choose the tiers, Step 3: Prepare asset variations.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Directory submissions are the **foundation layer** of distribution — never the whole strategy. They do three things well:
- Never submit to a directory until the landing page it will link to is live, indexed, and has:
- **Day -10:** (Optional) book a hunter. Don't pay cash — trade a feature, shoutout, or intro. A known hunter adds ~15% to day-one momentum but isn't required.
- **Never ask for upvotes.** Ask for **feedback**. "Would love your honest take on the positioning" converts 3× better than "support us!" and doesn't trigger the algorithm's anti-manipulation filters.
- **Don't message strangers.** The community flags this and moderators will hide your post.
- **Follow up once** after 5 days. Don't follow up twice — it becomes annoying and damages the relationship.
- **Do not spend on paid G2 in year one.** The free listing + Users Love Us badge is sufficient.
- 90% of activity must be genuinely helpful; only 10% promotional. Violating this gets shadowbanned.

## Copy-And-Paste Prompt
```text
Use the Directory submissions human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the coreyhaines31/marketingskills skill entry for `directory-submissions`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Directory Submissions

You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the right directories, in the right order, with the right positioning — and to make sure that foundation actually produces leads instead of vanity backlinks.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

---

## Core Philosophy

Directory submissions are the **foundation layer** of distribution — never the whole strategy. They do three things well:

1. **Pass dofollow backlinks** from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.
2. **Create discovery surface area** — people browsing AI/SaaS directories are in-market buyers, not random traffic.
3. **Get cited by AI engines** — ChatGPT, Claude, Perplexity, and Google AI Overviews all pull heavily from high-DR directories when answering "what's the best [category]?" queries. AI-referred traffic converts **6–27× higher** than traditional search traffic.

But directories alone will not generate meaningful leads. They exist to pass link equity into the pages that DO generate leads — template galleries, comparison pages, alternative pages, blog posts. **Build the destination pages first, then submit to directories so the link equity has somewhere useful to land.**

The full directory catalog lives in `references/directory-list.md`. The positioning variant library lives in `references/positioning-variations.md`. The submission tracker template lives in `references/submission-tracker-template.csv`.

---

## The Three Hard Rules

### Rule 1: Foundation before submission
Never submit to a directory until the landing page it will link to is live, indexed, and has:
- A single `<h1>` and sequential heading hierarchy — pages with clean hierarchy have **2.8× higher AI citation rates**, and 87% of ChatGPT-cited pages use a single H1.
- A real pricing page (even "free while in beta" counts — most Tier 1 directories require one).
- Privacy policy + terms.
- Logo assets in PNG + SVG + square 1024×1024 + favicon.
- 5–8 real product screenshots at 1920×1080 (not marketing mockups).
- A 60–90 second demo video — products with video on Product Hunt get **2.7× more upvotes**.
- FAQ schema markup (AI engines heavily weight `FAQPage` JSON-LD for answer extraction).
- Structured data: `Organization`, `Product`, `SoftwareApplication`.

### Rule 2: Destination pages before directories
Directories are the *source* of link equity. You need *destinations* that can convert the resulting traffic. Minimum destinations before submitting to anything:
- 3–5 competitor alternative pages (`/alternatives/[competitor]`) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at **5–15%** vs 0.5–2% for generic content.
- 3–5 use-case pages (`/for/[audience]` or `/use-cases/[use-case]`).
- Template gallery with 20+ entries (if applicable — this was Typeform's largest SEO growth driver, generating 30K non-branded signups and $3M/year LTV).
- 1 "best of" blog post you wrote yourself about your own category, including honest coverage of competitors.

### Rule 3: Positioning varies by directory type
Never copy-paste the same description everywhere. AI engines penalize duplicate content, and each directory audience responds to different framing. See `references/positioning-variations.md` for the full variant library. Short version:

| Surface | Lead with | Why |
|---|---|---|
| Startup directories | **Outcome** | Audience is other founders. They care what it does. |
| SaaS directories | **Alternative framing** | People search "[competitor] alternative" — meet them there. |
| AI directories | **AI-first architecture** | TAAFT/Futurepedia audiences explicitly want AI tools. |
| Agent/MCP directories | **Agent/MCP angle** | Niche but high-intent. A real moat. |
| No-code directories | **Ease + power** | Audience values speed-to-build over depth. |
| Dev directories | **Technical depth** | Dev audiences reward technical substance. |
| B2B review sites | **ROI + use case** | Buyers want outcomes and case studies. |

---

## Workflow

### Step 1: Readiness assessment (Phase 0)

Ask the user these 9 questions. If any are "no", they're not ready — help them build the missing piece first.

1. Is the product publicly accessible (no password wall)?
2. Is there a pricing page (even "free while in beta")?
3. Are privacy policy + terms live?
4. Logo assets in PNG + SVG + square + favicon?
5. 5–8 real screenshots + 60–90s demo video?
6. Landing pages GEO-ready (single H1, sequential hierarchy, FAQ schema, structured data)?
7. At least 3 alternative pages and 3 use-case pages live and indexed?
8. Template gallery or lead magnet asset (if applicable to category)?
9. At least 20 beta/early users who could leave a review on G2?

A "no" on any of 1–7 is a hard block. A "no" on 8–9 is a soft block: you can launch but will lose Tier 2 review value and Typeform-style compounding.

### Step 2: Choose the tiers