# Webinar-registration-copy Human Guide

## What This Is For
Generate RMBC-structured webinar/VSL registration page copy. It gives the agent a clearer input/output frame for content production: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Webinar-registration-copy agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for webinar-registration-copy.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Webinar-registration-copy guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Names something specific ("The 3-Step _____ Method")
- Creates an open loop the reader needs closed
- Implies insider knowledge or contrarian insight
- Does NOT reveal the solution — registration is the price of admission
- **Headline:** 8-12 words max. Outcome-specific. No generic "Free Training" leads.
- **Subheadline:** 15-25 words. Expands the promise, adds who it's for or a credibility marker.
- **Bullets:** Start with "How to..." / "Why..." / "The #1..." / "What [experts] know..." — curiosity, not revelation. Each bullet is one line on mobile.
- **Social proof:** One to two lines only. Specific numbers beat vague claims.
- **CTA:** Action verb + outcome. "Reserve My Seat" beats "Register Now."
- **Urgency:** Only use if real — fake urgency damages trust.
- **Outcome angle** — leads with the result
- **Curiosity angle** — leads with the mechanism tease

## Decision Points And Nuance
The original skill emphasizes: Purpose, Inputs, Execution Protocol, Step 1 — Load Framework Context, Step 2 — Calibrate Pre-Sell Level, Step 3 — Develop the Curiosity Angle, Step 4 — Write Registration Page Copy, Step 5 — Generate Headline Variations, Step 6 — Add Mobile Layout Notes, Output Format.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | Input | Required | Description |
- Traffic source determines how much the page must do:
- Urgency element is real or omitted — never fabricated
- **Specificity gate:** Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
- **Audience journey:** The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
- **Proof diversity:** Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
- **Objection handling:** The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

## Copy-And-Paste Prompt
```text
Use the Webinar-registration-copy human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the coleschaffer/copywritingskills-rmbc skill entry for `webinar-registration-copy`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# webinar-registration-copy

## Purpose

Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / Calvin Tran RMBC II examples).

## Inputs

| Input | Required | Description |
|-------|----------|-------------|
| `webinar_topic` | Yes | What the webinar/VSL teaches or reveals |
| `target_audience` | Yes | Who this is for — specific ICP with pain points |
| `key_outcome` | Yes | The primary transformation or result promised |
| `presenter_name` | Yes | Name and brief credential of the presenter |
| `date_time` | No | When the event happens (creates urgency) |
| `traffic_source` | No | One of: `meta`, `native`, `organic`, `email`, `affiliate` — determines pre-sell level |

## Execution Protocol

### Step 1 — Load Framework Context

Read `rmbc-context/SKILL.md` for RMBC quality dimensions. Registration copy uses all four phases compressed: Research (audience awareness), Mechanism (curiosity angle), Brief (structural decisions), Copy (final output).

### Step 2 — Calibrate Pre-Sell Level

Traffic source determines how much the page must do:

| Source | Pre-sell needed | Page approach |
|--------|----------------|---------------|
| `email` | Low — they know you | Headline + 3 bullets + CTA |
| `organic` | Low-medium — intent exists | Headline + subhead + 3-4 bullets + CTA |
| `meta` / `native` | Medium — cold but targeted | Full structure: headline + subhead + 5 bullets + proof + CTA + urgency |
| `affiliate` | High — borrowed trust | Full structure + presenter credibility section |

Default to `meta` if no source specified.

### Step 3 — Develop the Curiosity Angle

From `webinar_topic` and `key_outcome`, create a mechanism tease that:
- Names something specific ("The 3-Step _____ Method")
- Creates an open loop the reader needs closed
- Implies insider knowledge or contrarian insight
- Does NOT reveal the solution — registration is the price of admission

### Step 4 — Write Registration Page Copy

Generate all seven output sections (see Output Format). Apply these constraints:
- **Headline:** 8-12 words max. Outcome-specific. No generic "Free Training" leads.
- **Subheadline:** 15-25 words. Expands the promise, adds who it's for or a credibility marker.
- **Bullets:** Start with "How to..." / "Why..." / "The #1..." / "What [experts] know..." — curiosity, not revelation. Each bullet is one line on mobile.
- **Social proof:** One to two lines only. Specific numbers beat vague claims.
- **CTA:** Action verb + outcome. "Reserve My Seat" beats "Register Now."
- **Urgency:** Only use if real — fake urgency damages trust.

### Step 5 — Generate Headline Variations

Provide 3 headline variations using different angles:
1. **Outcome angle** — leads with the result
2. **Curiosity angle** — leads with the mechanism tease
3. **Contrarian angle** — challenges a common belief

### Step 6 — Add Mobile Layout Notes

Specify stacking order, font sizing guidance, and thumb-zone CTA placement for mobile-first rendering.

## Output Format

```
## Webinar Registration Page: [Topic]

**Audience:** [target_audience]
**Traffic source:** [source or "meta (default)"]
**Pre-sell level:** [low | medium | high]

---

### Headline
[Primary headline]

### Subheadline