# Social publisher Human Guide

## What This Is For
Multi-platform social media publishing automation - schedule, post, and track content across TikTok, Instagram, YouTube, LinkedIn, and more It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Social publisher agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for social publisher.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Social publisher guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- One-click publishing to multiple platforms
- Platform-specific caption optimization
- Automated scheduling workflows
- Content tracking and analytics
- AI-powered caption generation
- Take a "fake commute" - walk around the block before starting
- Time block with 15-min buffers between calls
- Say "shutdown complete" when you close your laptop

## Decision Points And Nuance
The original skill emphasizes: Overview, Supported Platforms, Publishing Workflow, Workflow: Google Drive → Multi-Platform, n8n Configuration, Platform-Specific Optimization, Caption Adaptation, Hashtag Strategy by Platform, Scheduling Strategy, Content Calendar Template.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Social publisher human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the claude-office-skills/skills skill entry for `social-publisher`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Social Publisher

Automate multi-platform social media publishing with intelligent scheduling, platform-specific optimization, and centralized content management. Based on n8n workflows like PostPulse.

## Overview

This skill enables:
- One-click publishing to multiple platforms
- Platform-specific caption optimization
- Automated scheduling workflows
- Content tracking and analytics
- AI-powered caption generation

---

## Supported Platforms

| Platform | Content Types | Best Posting Times |
|----------|---------------|-------------------|
| TikTok | Video (9:16) | 7am, 12pm, 7pm |
| Instagram | Reels, Posts, Stories | 11am-1pm, 7-9pm |
| YouTube | Shorts, Videos | 2-4pm (Thu-Sat) |
| LinkedIn | Posts, Articles, Videos | 8-10am (Tue-Thu) |
| Twitter/X | Text, Images, Video | 9am, 12pm, 5pm |
| Facebook | Posts, Reels, Stories | 1-4pm |
| Threads | Text, Images | 7am-9am |
| Pinterest | Pins, Idea Pins | 8-11pm (Sat) |

---

## Publishing Workflow

### Workflow: Google Drive → Multi-Platform

```
┌──────────────┐    ┌──────────────┐    ┌──────────────┐
│ Google Drive │───▶│ Detect New   │───▶│ Generate     │
│ (Video)      │    │ File         │    │ AI Captions  │
└──────────────┘    └──────────────┘    └──────────────┘
                                               │
         ┌─────────────────────────────────────┼─────────────────────────────────────┐
         │                                     │                                     │
         ▼                                     ▼                                     ▼
┌──────────────┐                    ┌──────────────┐                    ┌──────────────┐
│ TikTok       │                    │ Instagram    │                    │ YouTube      │
│ (Casual)     │                    │ (Polished)   │                    │ (SEO-rich)   │
└──────────────┘                    └──────────────┘                    └──────────────┘
         │                                     │                                     │
         └─────────────────────────────────────┼─────────────────────────────────────┘
                                               │
                                               ▼
                                    ┌──────────────┐
                                    │ Track in     │
                                    │ Airtable     │
                                    └──────────────┘
```

### n8n Configuration

```yaml
workflow: "Multi-Platform Video Publisher"

trigger:
  type: google_drive
  event: file_created
  folder: "/Ready to Publish"
  file_types: [mp4, mov]

steps:
  1. get_video_metadata:
      extract: [filename, duration, size]

  2. generate_captions:
      provider: openai
      model: gpt-4
      prompts:
        tiktok: |
          Create a TikTok caption for video: {filename}
          Style: Casual, trendy, emoji-friendly
          Include: 3-5 hashtags