# Email marketing Human Guide

## What This Is For
Email marketing automation - campaign creation, sequence building, A/B testing, deliverability optimization, and analytics It gives the agent a clearer input/output frame for email marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Email marketing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for email marketing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Email marketing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Email campaign creation and templates
- List segmentation strategies
- Deliverability best practices

## Decision Points And Nuance
The original skill emphasizes: Overview, Email Types & Templates, Welcome Sequence, Newsletter Template, {Section Title}, Promotional Email, Automated Sequences, Cart Abandonment, Re-engagement Sequence, A/B Testing Framework.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- segments: [never_purchased, one_time, repeat, vip]
- spam_words_avoid: [free, act now, limited time, click here]
- physical_address: required (CAN-SPAM)

## Copy-And-Paste Prompt
```text
Use the Email marketing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the claude-office-skills/skills skill entry for `email-marketing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Email Marketing

Comprehensive email marketing skill covering campaign creation, automated sequences, A/B testing, segmentation, and deliverability optimization.

## Overview

This skill covers:
- Email campaign creation and templates
- Automated drip sequences
- A/B testing frameworks
- List segmentation strategies
- Deliverability best practices

---

## Email Types & Templates

### 1. Welcome Sequence

```yaml
sequence: "Welcome Series"
trigger: subscriber_signup
duration: 14_days

emails:
  - day_0:
      subject: "Welcome to {Brand} 🎉"
      goal: deliver_lead_magnet + set_expectations
      template: |
        Hi {first_name},

        Welcome to {Brand}! Here's your [free resource].

        Over the next 2 weeks, I'll share:
        • {benefit_1}
        • {benefit_2}
        • {benefit_3}

        First up: [teaser for email 2]

        Talk soon,
        {sender_name}

  - day_2:
      subject: "The #1 mistake {audience} make"
      goal: educate + build_trust

  - day_4:
      subject: "{first_name}, quick question"
      goal: engagement + segmentation

  - day_7:
      subject: "How {customer} achieved {result}"
      goal: social_proof + soft_pitch

  - day_10:
      subject: "Ready to {achieve_goal}?"
      goal: conversion + offer

  - day_14:
      subject: "Last chance: {offer_details}"
      goal: urgency + final_conversion
```

### 2. Newsletter Template

```yaml
newsletter:
  frequency: weekly
  day: Tuesday
  time: 10:00 AM

  structure:
    - header:
        logo: true
        issue_number: true

    - intro:
        personal_note: 2-3 sentences
        tease_content: true