# LinkedIn profile optimizer Human Guide

## What This Is For
Audit your LinkedIn profile and rewrite it to attract the right people — in 15 minutes. It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the LinkedIn profile optimizer agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for LinkedIn profile optimizer.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the LinkedIn profile optimizer guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Profile Audit — scored diagnosis with priority order
- Headline Rewrite — 3 variants with A/B test guidance
- About Section Rewrite — full rewrite, max 220 words, in your voice
- Experience Optimization — before/after bullets for your top role(s)
- AI Visibility Checklist — 8 checks for how well your profile surfaces in AI search
- results-driven, results-oriented
- passionate about, passion for
- thought leader (self-applied)
- strategic thinker (unsubstantiated)
- excited to announce, excited to share
- in today's landscape / in this day and age
- game-changing, revolutionary, cutting-edge

## Decision Points And Nuance
The original skill emphasizes: Mode, How This Works, Step 1 — Intake, Step 2 — Scan for Buzzwords First, Step 3 — Output, SECTION 1: Profile Audit, SECTION 2: Headline Rewrite, SECTION 3: About Section Rewrite, SECTION 4: Experience Optimization, SECTION 5: AI Visibility Checklist.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Do not proceed until all seven inputs are provided. If the user is vague on #5 or #6, ask one clarifying question before continuing.
- Do not give anyone a 9 or 10 unless the copy is genuinely remarkable. Most profiles score between 3–6 on the first pass.
- Must contain at least one specific, searchable keyword
- Must make a claim a competitor can't immediately copy
- **Keyword-rich** — Include terms that appear in job postings or searches your target audience would run. Don't keyword-stuff; weave them naturally into the achievement statement
- AI search rewards specificity because specific claims appear as direct answers to specific queries. "I help B2B companies grow" will never get cited. "I help D2C brands reduce CAC through email list segmentation" might.
- **Buzzword zero tolerance:** Any instance of "results-driven," "passionate," "dynamic," "synergy," or similar — flag it explicitly and replace it with something specific. Don't note it in passing; call it out visibly.
- **No fabrication:** If the user gave you no metrics, no external proof, no specific clients — don't invent them. Flag where they'd be helpful and tell the user exactly what to add.

## Copy-And-Paste Prompt
```text
Use the LinkedIn profile optimizer human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the brianrwagner/ai-marketing-claude-code-skills skill entry for `linkedin-profile-optimizer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# LinkedIn Profile Optimizer

**Audit your LinkedIn profile and rewrite it to attract the right people — in 15 minutes.**

Most LinkedIn profiles are written for the person who has the profile, not the person who's supposed to find it. This skill fixes that. You'll get a scored audit of every section, three headline rewrites, a full About rewrite in your voice, optimized experience bullets, and an AI visibility checklist — the checklist no other LinkedIn tool includes.

---

## Mode

Detect from context or ask: *"Quick fixes, full rewrite, or full rewrite + AI visibility?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | Headline rewrite (3 options) + top 3 highest-impact fixes | Fast improvement before a meeting or launch |
| `standard` | Full section audit + all rewrites (headline, about, experience bullets) | Profile overhaul |
| `deep` | Full audit + rewrites + AI visibility checklist + 30-day optimization plan | Targeting inbound AND AI search visibility |

**Default: `standard`** — use `quick` if they say "I have a call tomorrow." Use `deep` if AI discoverability is part of their strategy.

---

## How This Works

You paste your profile. I diagnose what's not working and rewrite it. Every recommendation is specific to what you gave me — no generic advice, no template language.

**What you'll get:**
1. Profile Audit — scored diagnosis with priority order
2. Headline Rewrite — 3 variants with A/B test guidance
3. About Section Rewrite — full rewrite, max 220 words, in your voice
4. Experience Optimization — before/after bullets for your top role(s)
5. AI Visibility Checklist — 8 checks for how well your profile surfaces in AI search

**Time to complete:** 15 minutes if you have your profile handy.

---

## Step 1 — Intake

Ask the user for all of this in a single message:

```
To get started, paste the following in one message:

1. **Current Headline** — exactly as it reads now
2. **Current About section** — the full text (copy from "edit profile")
3. **Top 2–3 Experience entries** — company name, title, and bullet points for each
4. **Featured section** — optional, but helpful if you have one
5. **Who are you trying to attract?** — be specific (e.g., "Series A SaaS founders who need a fractional CMO" not "business owners")
6. **What do you want them to do when they find you?** — one action (book a call, follow you, DM you, apply for a role)
7. **Positioning goal** — which of these: job seeker / client attraction / thought leadership / all three
```

Do not proceed until all seven inputs are provided. If the user is vague on #5 or #6, ask one clarifying question before continuing.

---

## Step 2 — Scan for Buzzwords First

Before scoring, run a buzzword scan. Flag every instance of the following (and any similar) in the user's text:

**Auto-flag list:**
- results-driven, results-oriented
- passionate about, passion for
- dynamic professional
- synergy, synergistic
- leveraging (as noun use)
- comprehensive, robust
- visionary, visionary leader
- thought leader (self-applied)
- seasoned professional
- proven track record
- go-getter
- strategic thinker (unsubstantiated)
- detail-oriented
- team player
- excited to announce, excited to share
- in today's landscape / in this day and age
- game-changing, revolutionary, cutting-edge