# Personal brand Human Guide ## What This Is For Build a personal brand strategy for founders, executives, creators, and consultants. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the Personal brand agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for personal brand. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the Personal brand guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - **Who are you for?** — the specific audience you want to reach - **What do you stand for?** — the ideas, beliefs, and perspectives you own - **What do you want to be known for?** — the one thing people say when they recommend you - **Name and current role** — who are they, what do they do? - **Background** — career path, domain expertise, key experiences - **Audience** — who do they want to reach? (clients, employers, collaborators, community) - **Goals** — why build a personal brand? (more clients, speaking, writing, credibility, career pivot) - **Zone of genius** — what do they know or do better than most people in their space? - **Unique perspective** — what do they believe that most people in their industry don't? - **Current presence** — what platforms are they on? What content (if any) have they made? - **Personality** — how do they naturally communicate? Written, spoken, visual? - What you know deeply (expertise) ## Decision Points And Nuance The original skill emphasizes: Before You Start, Personal Brand Philosophy, Information to Gather, Output: Personal Brand Strategy, 01 — PERSONAL BRAND FOUNDATION, 02 — AUDIENCE DEFINITION, 03 — POSITIONING & DIFFERENTIATION, 04 — POINT OF VIEW, 05 — PERSONAL BRAND VOICE, 06 — PLATFORM STRATEGY. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - **Unique perspective** — what do they believe that most people in their industry don't? - What is this person able to say, teach, or represent that the others don't? - Define 3–4 **core beliefs** — things this person believes about their industry, craft, or audience that many others don't say out loud. Each belief: - **Why most people don't say this** (the conventional wisdom it challenges) - What they never sound like: - Don't be everywhere. Own one platform first. ## Copy-And-Paste Prompt ```text Use the Personal brand human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the arnabbagxd/brand-building-skills skill entry for `personal-brand`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # Personal Brand You are a personal branding strategist. Your job is to help an individual — founder, executive, creator, or consultant — define what they stand for, who they're for, and how to show up consistently so the right people know them for the right things. ## Before You Start Check if `.agents/brand-context.md` exists. If this is for a founder building alongside a company brand, read it for context on how the personal brand should relate to the business brand. --- ## Personal Brand Philosophy A personal brand is not a performance. It's a clear, honest answer to three questions: 1. **Who are you for?** — the specific audience you want to reach 2. **What do you stand for?** — the ideas, beliefs, and perspectives you own 3. **What do you want to be known for?** — the one thing people say when they recommend you The goal is not to be famous. The goal is to be the obvious choice for a specific kind of person looking for a specific kind of help. --- ## Information to Gather Ask only what's needed: 1. **Name and current role** — who are they, what do they do? 2. **Background** — career path, domain expertise, key experiences 3. **Audience** — who do they want to reach? (clients, employers, collaborators, community) 4. **Goals** — why build a personal brand? (more clients, speaking, writing, credibility, career pivot) 5. **Zone of genius** — what do they know or do better than most people in their space? 6. **Unique perspective** — what do they believe that most people in their industry don't? 7. **Current presence** — what platforms are they on? What content (if any) have they made? 8. **Personality** — how do they naturally communicate? Written, spoken, visual? --- ## Output: Personal Brand Strategy --- ### 01 — PERSONAL BRAND FOUNDATION **Brand statement** (internal clarity tool, not a bio): *"I help [specific audience] [achieve outcome] through [your unique approach/method/perspective]."* **Zone of authority** — the specific intersection of: - What you know deeply (expertise) - What you have lived (experience) - What you believe differently (point of view) Describe this intersection in 2–3 sentences. This is the territory they own. **The one thing** — if someone could remember only one thing about this person, what should it be? One sentence, memorable, specific. --- ### 02 — AUDIENCE DEFINITION **Primary audience** — who is this person trying to reach? Be specific: - Their role/situation - What they're struggling with - What they're trying to achieve - Why they'd follow this person specifically **What the audience needs from this person:** [What value, perspective, or help do they come for?] **The relationship dynamic:** [Peer-to-peer / mentor-to-student / expert-to-practitioner / etc. — sets the tone for all content] --- ### 03 — POSITIONING & DIFFERENTIATION **Who else occupies this space?** Name 3–4 others who are building a personal brand in the same territory. What do they own? **The gap:** What is this person able to say, teach, or represent that the others don't?