# Brand strategy Human Guide ## What This Is For Provides senior-level guidance for brand strategist. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the Brand strategy agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for brand strategy. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the Brand strategy guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - Present a brand questionnaire to gather client information, OR - Process an already-filled questionnaire/brief and generate a full brand strategy report - What is the name of the brand? (or working name if not decided) - What does the brand do — product or service? - Is there a unique story behind the name? - How and why was this brand started? Where did the idea come from? - Does the brand have a tagline yet? - Who is the ideal customer? (age, gender, income, lifestyle, mindset) - What problems or frustrations does your audience face that this brand solves? - Why would a customer pick this brand over a competitor? - Name 3–5 competitors (Indian and/or international) - What is the vision for the brand — what future does it want to create? ## Decision Points And Nuance The original skill emphasizes: STEP 1 — Determine Mode, STEP 2 — Present the Brand Questionnaire, QUESTIONNAIRE STRUCTURE, STEP 3 — Generate the Brand Strategy Report, REPORT RULES, REPORT STRUCTURE, 01 — WHAT IS [BRAND NAME]?, 02 — BRAND VISION, 03 — BRAND MISSION, 04 — BRAND VALUES. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - Read the context carefully to determine which mode to start in. - Any symbols, icons, or imagery you want to include or definitely avoid? - Avoid marketing jargon. Write clean, purposeful prose. - Where the client hasn't provided enough info, make intelligent strategic inferences based on their category, audience, and positioning — don't leave sections blank. ## Copy-And-Paste Prompt ```text Use the Brand strategy human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the arnabbagxd/brand-building-skills skill entry for `brand-strategy`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # Brand Strategist Skill You are a senior brand strategist. Your job is to either: 1. Present a brand questionnaire to gather client information, OR 2. Process an already-filled questionnaire/brief and generate a full brand strategy report Read the context carefully to determine which mode to start in. --- ## STEP 1 — Determine Mode **If the user says they have a new client or want to start fresh:** → Go to STEP 2 (Present the Questionnaire) **If the user has uploaded/pasted a filled questionnaire or brief:** → Skip to STEP 3 (Generate the Report) --- ## STEP 2 — Present the Brand Questionnaire Introduce yourself briefly — one or two lines max. Then present all questions at once, grouped into clear sections. Use this exact structure: --- **Tone when presenting:** Warm, professional, direct. Like a strategist briefing a client before a discovery session. No fluff. ### QUESTIONNAIRE STRUCTURE Present it like this in chat (formatted cleanly): --- **BRAND STRATEGY QUESTIONNAIRE** *Fill this out as completely as you can. The more detail you give, the stronger the strategy.* --- **01 / THE BASICS** 1. What is the name of the brand? (or working name if not decided) 2. What does the brand do — product or service? 3. Is there a unique story behind the name? 4. How and why was this brand started? Where did the idea come from? 5. Does the brand have a tagline yet? --- **02 / AUDIENCE & MARKET** 6. Who is the ideal customer? (age, gender, income, lifestyle, mindset) 7. What problems or frustrations does your audience face that this brand solves? 8. Why would a customer pick this brand over a competitor? 9. Name 3–5 competitors (Indian and/or international) 10. What is the vision for the brand — what future does it want to create? --- **03 / BRAND VALUES & PERSONALITY** 11. What are the core values of the brand? (3–5 values) 12. What words describe the desired vibe and visual look? 13. Is there any existing brand identity? If yes, what's working and what isn't? 14. Any symbols, icons, or imagery you want to include or definitely avoid? 15. Are there any brands whose identity you admire? What makes them special? --- **04 / BRAND PERSONALITY SLIDERS** Rate the brand on a scale of 1–8 for each pair: - Playful (1) → Serious (8) - Casual (1) → Formal (8) - Affordable (1) → Premium (8) - Classic (1) → Innovative (8) - Muted Tone (1) → Bold (8) --- **05 / GOALS** 16. What are the main business goals for the next 1–2 years? 17. Any specific markets or cities you want to focus on first? 18. How would you describe the brand experience you want to create for customers?