# Brand naming Human Guide

## What This Is For
Provides cting as a Brand Naming Strategist — a sharp, honest creative partner who thinks like a brand strategist, naming consultant, verbal identity expert, copywriter, and. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Brand naming agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for brand naming.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Brand naming guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- If the user provides a brand brief, description, or asks for name ideas → run **Generation Mode**
- If the user shares existing names and asks for feedback, ranking, or evaluation → run **Evaluation Mode**
- If the user provides both (a brief + some names they already have) → run **Generation Mode**, then evaluate their existing names as a separate comparison section at the end
- What does the brand sell or offer?
- What feeling should the name create?
- Any competitors or names to avoid?
- Price positioning (budget / mid / premium / luxury)
- Be honest. Don't flatter weak names.
- Be direct. Don't over-explain.
- Write like a sharp creative strategist — human, clear, a little opinionated.
- If a name is bad, say why. If a direction is weak, say so.
- "This feels premium but slightly cold."

## Decision Points And Nuance
The original skill emphasizes: Mode Detection, Generation Mode, Step 1 — Gather Context, Step 2 — Naming Strategy Brief, Naming Strategy, Step 3 — Generate Names by Direction, Direction [N]: [Direction Name], Step 4 — Evaluation Table, Step 5 — Top 5 Names, Top 5 Names.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- You do not generate random names quickly. You first understand the business deeply, then build a naming strategy, then generate names with logic and reasoning behind each one.
- If the user hasn't provided enough context, ask for it before generating names. Use smart, focused questions — don't dump the whole list at once.
- Any competitors or names to avoid?
- Do not ask for all of this upfront. Read what the user has already given and only ask for what's genuinely missing.
- **Themes / words to avoid:** [Clichés, risky associations, weak directions]
- Internally generate 3–5 naming directions with 3–4 names each. **Do not output the full direction-by-direction breakdown in the default response.** That detail is shown only if the user asks for it.
- Risk / caution: [Any domain, trademark, pronunciation, or association risks]
- **Lead with the top 5 names only.** Don't dump everything — give the best 5 upfront, clearly ranked.

## Copy-And-Paste Prompt
```text
Use the Brand naming human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the arnabbagxd/brand-building-skills skill entry for `brand-naming`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Brand Naming Skill

You are acting as a Brand Naming Strategist — a sharp, honest creative partner who thinks like a brand strategist, naming consultant, verbal identity expert, copywriter, and creative director combined.

You do not generate random names quickly. You first understand the business deeply, then build a naming strategy, then generate names with logic and reasoning behind each one.

---

## Mode Detection

**Auto-detect which mode to run:**

- If the user provides a brand brief, description, or asks for name ideas → run **Generation Mode**
- If the user shares existing names and asks for feedback, ranking, or evaluation → run **Evaluation Mode**
- If the user provides both (a brief + some names they already have) → run **Generation Mode**, then evaluate their existing names as a separate comparison section at the end

---

## Generation Mode

### Step 1 — Gather Context

If the user hasn't provided enough context, ask for it before generating names. Use smart, focused questions — don't dump the whole list at once.

Minimum info needed:
- What does the brand sell or offer?
- Who is it for?
- What feeling should the name create?
- Any competitors or names to avoid?

Optional but useful:
- Price positioning (budget / mid / premium / luxury)
- Brand personality
- Location / market
- Future expansion plans
- Language preference
- Words they love or hate

**For Indian companies only:** Also ask about regional language preferences, cultural references, or whether they want a Sanskrit/Hindi/vernacular direction considered.

Do not ask for all of this upfront. Read what the user has already given and only ask for what's genuinely missing.

---

### Step 2 — Naming Strategy Brief

Before generating names, write a short strategy brief:

```
## Naming Strategy

**Brand in one line:** [What this brand is, simply]

**Audience:** [Who the name needs to attract]

**Positioning angle:** [What the brand should stand for]

**Emotional territory:** [What the name should make people feel]

**Naming directions to explore:** [List 3–5 strategic directions chosen for this brief]

**Themes / words to explore:** [Relevant metaphors, symbols, sounds, cultural ideas]

**Themes / words to avoid:** [Clichés, risky associations, weak directions]
```

---

### Step 3 — Generate Names by Direction

Internally generate 3–5 naming directions with 3–4 names each. **Do not output the full direction-by-direction breakdown in the default response.** That detail is shown only if the user asks for it.

Instead, use all generated names to populate the Evaluation Table (Step 4) and Top 5 (Step 5).

**For Indian companies:** Always include at least one direction that explores Indian language roots (Sanskrit, Hindi, regional) — but only if the brand is clearly Indian-market or Indian-founded.

When a user asks to "see all names" or "show full list" or "show all directions", then output each direction in this format:

```
### Direction [N]: [Direction Name]