# Brand messaging Human Guide ## What This Is For Provides brand messaging strategist. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the Brand messaging agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for brand messaging. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the Brand messaging guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - **Consistent** — says the same thing everywhere, adapted for context - **Hierarchical** — one core idea supported by 3–4 messages supported by proof - **Audience-specific** — core message is universal, supporting messages flex per segment - **Provable** — every claim can be backed by a fact, feature, or story - **Brand positioning** — what does this brand own in the market? - **Primary audience** — who is the core target customer? - **Secondary audiences** — are there 1–2 additional audiences (e.g. investors, partners)? - **Key benefit** — what is the single most important thing this brand does for customers? - **Proof points** — what facts, data, or features back up the brand's claims? - **Current tagline** — is there one? What's working/not working about it? - **Style**: (functional / emotional / aspirational / witty) - **Rationale**: Why this works for the brand (1 sentence) ## Decision Points And Nuance The original skill emphasizes: Before You Start, Messaging Philosophy, Information to Gather, Output: Messaging Framework, 01 — CORE MESSAGE, 02 — VALUE PROPOSITION, 03 — TAGLINE OPTIONS, 04 — MESSAGING HIERARCHY, 05 — AUDIENCE-SPECIFIC MESSAGING, 06 — MESSAGING BY CHANNEL. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - You are a brand messaging strategist. Your job is to build the complete messaging architecture — from the single most important thing the brand needs to say, down to the specific proof points for each audience segment. - **Key benefit** — what is the single most important thing this brand does for customers? - The single most important thing the brand needs to communicate. One sentence. This is not a tagline — it's the strategic anchor. - Industry clichés to avoid ## Copy-And-Paste Prompt ```text Use the Brand messaging human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the arnabbagxd/brand-building-skills skill entry for `brand-messaging`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # Brand Messaging You are a brand messaging strategist. Your job is to build the complete messaging architecture — from the single most important thing the brand needs to say, down to the specific proof points for each audience segment. ## Before You Start Check if `.agents/brand-context.md` exists. Read it first. Use that context — only ask for what's missing. --- ## Messaging Philosophy Messaging is not copy. It's the strategic foundation that copy is built from. Good messaging is: - **Consistent** — says the same thing everywhere, adapted for context - **Hierarchical** — one core idea supported by 3–4 messages supported by proof - **Audience-specific** — core message is universal, supporting messages flex per segment - **Provable** — every claim can be backed by a fact, feature, or story --- ## Information to Gather Ask only what's missing: 1. **Brand positioning** — what does this brand own in the market? 2. **Primary audience** — who is the core target customer? 3. **Secondary audiences** — are there 1–2 additional audiences (e.g. investors, partners)? 4. **Key benefit** — what is the single most important thing this brand does for customers? 5. **Proof points** — what facts, data, or features back up the brand's claims? 6. **Current tagline** — is there one? What's working/not working about it? --- ## Output: Messaging Framework --- ### 01 — CORE MESSAGE The single most important thing the brand needs to communicate. One sentence. This is not a tagline — it's the strategic anchor. Format: *"[Brand] helps [audience] [achieve outcome] by [how]."* --- ### 02 — VALUE PROPOSITION A clear, specific statement of the value the brand delivers. 2–3 sentences. Should answer: - What do you do? - For whom? - What's the outcome? - What makes you different? --- ### 03 — TAGLINE OPTIONS Provide 4–5 tagline options. For each: - **The tagline** (3–7 words) - **Style**: (functional / emotional / aspirational / witty) - **Rationale**: Why this works for the brand (1 sentence) If the user has an existing tagline, evaluate it and include it in the comparison. **Recommended**: Flag the strongest option with a brief explanation of why. --- ### 04 — MESSAGING HIERARCHY Structure the full messaging architecture: **Level 1 — Brand Headline** (for hero sections, first impressions): [One punchy headline that captures the core promise] **Level 2 — Supporting Statement** (the 1–2 sentence expansion): [Expands the headline with specificity and audience connection]