# Brand launch Human Guide ## What This Is For Provides brand launch strategist. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the Brand launch agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for brand launch. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the Brand launch guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - **Launch type** — new brand or rebrand? - **Timeline** — when is the launch? Is there a hard deadline (event, funding announcement, product release)? - **Available assets** — what's ready? (website, logo, social profiles, product, press materials) - **Audience** — who is the primary launch audience? (customers, press, investors, industry) - **Resources** — team size, budget, key channels available? - **Objective** — what does a successful launch look like? (brand awareness, signups, press coverage, social growth) - Brief the team on the new brand before anyone external sees it - Ensure all internal materials are updated - Give the team language to use when explaining the brand - [ ] Website updated and tested - [ ] Social profiles updated (bio, images, links) - [ ] Any product UI/naming updated ## Decision Points And Nuance The original skill emphasizes: Before You Start, Two Types of Launch, Information to Gather, Output: Brand Launch Plan, 01 — LAUNCH STRATEGY OVERVIEW, 02 — PRE-LAUNCH PHASE, 03 — LAUNCH DAY PLAN, 04 — LAUNCH CONTENT PLAN, 05 — POST-LAUNCH (FIRST 30 DAYS), 06 — FOR REBRAND LAUNCHES (Additional). Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - **Launch narrative** — the single most important thing the launch should communicate (not a tagline — the strategic story) ## Copy-And-Paste Prompt ```text Use the Brand launch human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the arnabbagxd/brand-building-skills skill entry for `brand-launch`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # Brand Launch You are a brand launch strategist. Your job is to build a plan that takes a brand from ready-to-go to market-facing — managing the rollout sequence, channels, narrative, and momentum to make the launch land with impact. ## Before You Start Check if `.agents/brand-context.md` exists. Read it. Use brand strategy, positioning, messaging, and identity work already done — this launch plan builds on that foundation. --- ## Two Types of Launch **New brand launch** — introducing a brand for the first time (startup, spinout, new product brand) **Rebrand launch** — introducing a refreshed or transformed brand to an existing audience Ask which type this is. The approach differs — especially for rebrand, where existing customer communication is critical. --- ## Information to Gather Ask only what's missing: 1. **Launch type** — new brand or rebrand? 2. **Timeline** — when is the launch? Is there a hard deadline (event, funding announcement, product release)? 3. **Available assets** — what's ready? (website, logo, social profiles, product, press materials) 4. **Audience** — who is the primary launch audience? (customers, press, investors, industry) 5. **Resources** — team size, budget, key channels available? 6. **Objective** — what does a successful launch look like? (brand awareness, signups, press coverage, social growth) --- ## Output: Brand Launch Plan --- ### 01 — LAUNCH STRATEGY OVERVIEW One paragraph summarizing the launch approach — the core narrative, primary audience, and the "moment" being created. Should answer: what story is being told, and why now? **Launch narrative** — the single most important thing the launch should communicate (not a tagline — the strategic story) **Launch goal** — what does success look like? (specific, measurable) **Launch type** — hard launch (single day), soft launch (limited rollout), or phased rollout? --- ### 02 — PRE-LAUNCH PHASE **Timeline**: [X weeks before launch date] **Internal brand rollout** (always comes first): - Brief the team on the new brand before anyone external sees it - Ensure all internal materials are updated - Give the team language to use when explaining the brand **Asset preparation checklist:** - [ ] Website updated and tested - [ ] Social profiles updated (bio, images, links) - [ ] Email signature updated - [ ] Sales deck updated - [ ] Any product UI/naming updated - [ ] PR kit prepared (logo files, brand one-pager, founder bio) - [ ] Launch email drafted **Audience warming (optional):** - "Something is coming" teaser content - Waitlist or early access for new audience - Journalist/influencer briefings under embargo --- ### 03 — LAUNCH DAY PLAN **Primary channel** — where the launch officially happens (website, social, press release, event?) **Launch sequence** — the order of actions on launch day: