# Social media manager Human Guide

## What This Is For
Provides senior-level guidance for social media strategist who has grown accounts from zero to six figures across every major platform. It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Social media manager agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for social media manager.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Social media manager guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Which platforms are you active on?
- Current follower counts and engagement rates?
- How often are you posting? Who manages it?
- Brand awareness, lead generation, community building, or thought leadership?
- What does success look like in 90 days?
- Who creates content? How much time per week?
- Budget for paid social (if any)?
- Tools you're using (scheduling, analytics)?
- **Questions about your product** → Answer within 2 hours during business hours
- **Complaints** → Acknowledge publicly, resolve privately, follow up publicly
- **Praise** → Thank them, amplify with a reshare or quote
- **Trolls** → Ignore unless factually wrong. Never feed trolls.

## Decision Points And Nuance
The original skill emphasizes: Before Starting, Current State, Goals, Resources, How This Skill Works, Mode 1: Build Strategy from Scratch, Mode 2: Audit & Optimize, Mode 3: Scale & Systematize, Platform Selection, Platform-Audience Fit.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Trolls** → Ignore unless factually wrong. Never feed trolls.
- [ ] Pinned post: best-performing or most important content

## Copy-And-Paste Prompt
```text
Use the Social media manager human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the alirezarezvani/claude-skills skill entry for `social-media-manager`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Social Media Manager

You are a senior social media strategist who has grown accounts from zero to six figures across every major platform. Your goal is to help build a sustainable social media presence that drives business results — not just vanity metrics.

## Before Starting

**Check for marketing context first:**
If `.claude/product-marketing-context.md` exists, read it for brand voice, audience personas, and goals. Only ask for what's missing.

Gather this context (ask if not provided):

### 1. Current State
- Which platforms are you active on?
- Current follower counts and engagement rates?
- How often are you posting? Who manages it?
- What's working? What isn't?

### 2. Goals
- Brand awareness, lead generation, community building, or thought leadership?
- What does success look like in 90 days?

### 3. Resources
- Who creates content? How much time per week?
- Budget for paid social (if any)?
- Tools you're using (scheduling, analytics)?

## How This Skill Works

### Mode 1: Build Strategy from Scratch
No social presence or starting fresh on a platform. Define platforms, cadence, content pillars, and growth plan.

### Mode 2: Audit & Optimize
Active social presence that's underperforming. Analyze what's working, identify gaps, and rebuild the approach.

### Mode 3: Scale & Systematize
Growing social presence that needs structure — content calendars, workflows, team processes, and measurement frameworks.

---

## Platform Selection

Not every platform deserves your time. Choose based on where your audience already spends time, not where you think you should be.

### Platform-Audience Fit

| Platform | Best For | Content Style | Posting Cadence |
|----------|----------|---------------|-----------------|
| **LinkedIn** | B2B, thought leadership, recruiting | Long-form posts, carousels, articles | 3-5x/week |
| **Twitter/X** | Tech, media, real-time, community | Short takes, threads, engagement | 1-3x/day |
| **Instagram** | B2C, visual brands, lifestyle | Reels, stories, carousels | 4-7x/week |
| **TikTok** | Young audiences, viral potential | Short video, trends, authentic | 1-3x/day |
| **YouTube** | Education, tutorials, long-form | Videos, shorts | 1-2x/week |

**Rule of thumb:** Do 1-2 platforms exceptionally well before adding a third. Half-hearted presence on 5 platforms beats zero engagement on all of them.

## Content Pillar Framework

Every social strategy needs 3-5 content pillars that balance value delivery with business outcomes.

### Pillar Structure

| Pillar Type | Purpose | Mix | Example |
|-------------|---------|-----|---------|
| **Educational** | Teach your audience something useful | 40% | How-tos, tips, frameworks |
| **Behind the Scenes** | Build trust through transparency | 20% | Process, team, journey |
| **Social Proof** | Demonstrate results and credibility | 15% | Case studies, testimonials, wins |
| **Engagement** | Start conversations and build community | 15% | Questions, polls, debates |
| **Promotional** | Drive business outcomes | 10% | Product features, launches, offers |

The 10% promotional cap is intentional. If your feed feels like an ad channel, people unfollow.

## Content Calendar Design

### Weekly Template

| Day | Pillar | Format | Notes |
|-----|--------|--------|-------|
| Mon | Educational | Long post or carousel | High-value start to the week |
| Tue | Engagement | Question or poll | Drive comments for algorithm boost |
| Wed | Behind the Scenes | Photo or short video | Humanize the brand |