# Social media Human Guide

## What This Is For
Social media strategy, content creation, and community building across platforms. It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Social media agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for social media.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Social media guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- No outbound links in body (put in comments)
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)

## Decision Points And Nuance
The original skill emphasizes: Language & Quality Standards, When to Use This Skill, Core Concepts, Platform Selection Matrix, Content Pillar Strategy, Platform Algorithm Factors, Optimal Posting Times, Engagement Tactics, Content Format Optimization, Best Practices.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Encourage Conversation**: Ask, don't just broadcast
- "Most people don't know this..."
- "I made a $X mistake so you don't have to"
- **Watch time**: Most important factor
- **Anxiety**: FOMO, warnings
- Low-Arousal Emotions (Don't Spread)

## Copy-And-Paste Prompt
```text
Use the Social media human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the aitytech/agentkits-marketing skill entry for `social-media`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Social Media

Social media strategy, content creation, and community building across platforms.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

---

## When to Use This Skill

Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance

## Core Concepts

### Platform Selection Matrix

| Platform | Best For | Primary Audience | Content Type | B2B/B2C |
|----------|----------|------------------|--------------|---------|
| LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B |
| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |
| Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C |
| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |
| Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both |
| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |

### Content Pillar Strategy

**The 4 Content Pillars**:
| Pillar | Purpose | Ratio | Examples |
|--------|---------|-------|----------|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |
| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |

### Platform Algorithm Factors

**LinkedIn Algorithm**:
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- Native content preferred
- No outbound links in body (put in comments)

**Instagram Algorithm**:
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)
- Timeliness (recent posts prioritized)
- Reels heavily promoted
- Story engagement matters

**TikTok Algorithm**:
- Watch time / completion rate
- Shares > Comments > Likes
- Video information (captions, hashtags)
- Device and account settings
- Trending sounds boost reach

**Twitter/X Algorithm**:
- Engagement velocity (first 30 min)
- Replies and conversations
- Media (images, video) preferred
- Threads for depth
- Profile authority matters

### Optimal Posting Times

| Platform | Best Days | Best Times (local) | Frequency |
|----------|-----------|-------------------|-----------|
| LinkedIn | Tue-Thu | 8-10am, 12pm | 1-2/day |