# SEO page Human Guide

## What This Is For
Audits on-page SEO fundamentals, including titles, meta descriptions, headings, internal links, content structure, and page intent alignment. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the SEO page agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for SEO page.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the SEO page guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Title tag: 50-60 characters, includes primary keyword, unique
- Meta description: 150-160 characters, compelling, includes keyword
- H1: exactly one, matches page intent, includes keyword
- H2-H6: logical hierarchy (no skipped levels), descriptive
- URL: short, descriptive, hyphenated, no parameters
- Internal links: sufficient, relevant anchor text, no orphan pages
- External links: to authoritative sources, reasonable count
- Word count vs page type minimums (see quality-gates.md)
- Readability: Flesch Reading Ease score, grade level
- Keyword density: natural (1-3%), semantic variations present
- E-E-A-T signals: author bio, credentials, first-hand experience markers
- Content freshness: publication date, last updated date

## Decision Points And Nuance
The original skill emphasizes: What to Analyze, On-Page SEO, Content Quality, Technical Elements, Schema Markup, Images, Core Web Vitals (reference only, not measurable from HTML alone), Output, Page Score Card, Issues Found.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Validate required properties
- NEVER recommend HowTo (deprecated) or FAQ for rich results (retired May 2026); keep existing FAQPage as an AI-citation signal, use QAPage for genuine Q&A
- File size: flag >200KB (warning), >500KB (critical)
- | URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again. |

## Copy-And-Paste Prompt
```text
Use the SEO page human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the agricidaniel/claude-seo skill entry for `seo-page`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Single Page Analysis

## What to Analyze

### On-Page SEO
- Title tag: 50-60 characters, includes primary keyword, unique
- Meta description: 150-160 characters, compelling, includes keyword
- H1: exactly one, matches page intent, includes keyword
- H2-H6: logical hierarchy (no skipped levels), descriptive
- URL: short, descriptive, hyphenated, no parameters
- Internal links: sufficient, relevant anchor text, no orphan pages
- External links: to authoritative sources, reasonable count

### Content Quality
- Word count vs page type minimums (see quality-gates.md)
- Readability: Flesch Reading Ease score, grade level
- Keyword density: natural (1-3%), semantic variations present
- E-E-A-T signals: author bio, credentials, first-hand experience markers
- Content freshness: publication date, last updated date

### Technical Elements
- Canonical tag: present, self-referencing or correct
- Meta robots: index/follow unless intentionally blocked
- Open Graph: og:title, og:description, og:image, og:url
- Twitter Card: twitter:card, twitter:title, twitter:description
- Hreflang: if multi-language, correct implementation

### Schema Markup
- Detect all types (JSON-LD preferred)
- Validate required properties
- Identify missing opportunities
- NEVER recommend HowTo (deprecated) or FAQ for rich results (retired May 2026); keep existing FAQPage as an AI-citation signal, use QAPage for genuine Q&A

### Images
- Alt text: present, descriptive, includes keywords where natural
- File size: flag >200KB (warning), >500KB (critical)
- Format: recommend WebP/AVIF over JPEG/PNG
- Dimensions: width/height set for CLS prevention
- Lazy loading: report `lazy_method` per image (native | perfmatters | ewww | js-generic | none). Do not flag "not lazy-loaded" when JS lazy-loaders (Perfmatters, EWWW, lazysizes) are detected — they intentionally strip the native `loading="lazy"` attribute and use `data-src` placeholders

### Core Web Vitals (reference only, not measurable from HTML alone)
- Flag potential LCP issues (huge hero images, render-blocking resources)
- Flag potential INP issues (heavy JS, no async/defer)
- Flag potential CLS issues (missing image dimensions, injected content)

## Output

### Page Score Card
```
Overall Score: XX/100

On-Page SEO:     XX/100  ████████░░
Content Quality: XX/100  ██████████
Technical:       XX/100  ███████░░░
Schema:          XX/100  █████░░░░░
Images:          XX/100  ████████░░
```

### Issues Found
Organized by priority: Critical -> High -> Medium -> Low

### Recommendations
Specific, actionable improvements with expected impact

### Schema Suggestions
Ready-to-use JSON-LD code for detected opportunities

## DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use `serp_organic_live_advanced` for real SERP positions and `backlinks_summary` for backlink data and spam scores.

## Error Handling

| Scenario | Action |
|----------|--------|
| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again. |
| Page requires authentication (401/403) | Report that the page is behind authentication. Suggest the user provide the rendered HTML directly or a publicly accessible URL. |
| JavaScript-rendered content (empty body in HTML) | Note that key content may be rendered client-side. Analyze the available HTML and flag that results may be incomplete. Suggest using a browser-rendered snapshot if available. |

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