# SEO ecommerce Human Guide

## What This Is For
Comprehensive product page optimization, marketplace intelligence, and competitive pricing analysis. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the SEO ecommerce agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for SEO ecommerce.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the SEO ecommerce guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- [ ] Contains primary product keyword
- [ ] Under 60 characters (no truncation in SERPs)
- [ ] Format: `[Product Name] - [Key Feature] | [Brand]`
- [ ] Contains product keyword + benefit
- [ ] Includes price or "from $XX" (triggers rich snippet interest)
- [ ] Call-to-action present (Shop now, Buy, Free shipping)
- [ ] Single H1 matching primary product name
- [ ] H2s for: Features, Specifications, Reviews, Related Products
- [ ] No duplicate H1 tags across product variants
- [ ] Alt text includes product name + distinguishing feature
- [ ] File names are descriptive (not `IMG_001.jpg`)
- [ ] WebP format served (with JPEG fallback)

## Decision Points And Nuance
The original skill emphasizes: Commands, Product Page Analysis (No DataForSEO Needed), Workflow, Product SEO Checklist, Title Tag, Meta Description, Heading Structure, Product Images, Internal Linking, Content Quality.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | `/seo ecommerce products <keyword>` | Google Shopping competitive analysis | Required |
- | `/seo ecommerce gaps <domain>` | Keyword gap: organic vs Shopping visibility | Required |
- | Schema completeness | 25% | Required + recommended Product fields |
- Required Properties (Google Merchant)
- `price` must be a number string, not "$29.99" (no currency symbol)
- `availability` must use full Schema.org URL enum
- `priceCurrency` must be ISO 4217 (USD, EUR, GBP)
- `brand.name` must not be empty or "N/A"

## Copy-And-Paste Prompt
```text
Use the SEO ecommerce human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the agricidaniel/claude-seo skill entry for `seo-ecommerce`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# E-commerce SEO Analysis

Comprehensive product page optimization, marketplace intelligence, and
competitive pricing analysis. Works standalone (on-page + schema) and with
DataForSEO Merchant API for live Google Shopping and Amazon data.

## Commands

| Command | Purpose | DataForSEO? |
|---------|---------|-------------|
| `/seo ecommerce <url>` | Full e-commerce SEO analysis of a product page or store | Optional |
| `/seo ecommerce products <keyword>` | Google Shopping competitive analysis | Required |
| `/seo ecommerce gaps <domain>` | Keyword gap: organic vs Shopping visibility | Required |
| `/seo ecommerce schema <url>` | Product schema validation and enhancement | No |

---

## 1. Product Page Analysis (No DataForSEO Needed)

Fetch and parse any product page for on-page SEO quality.

### Workflow

```
1. python3 scripts/render_page.py <url> --mode auto → raw/rendered HTML
2. python3 scripts/parse_html.py --url <url>   → SEO elements
3. Analyze product-specific signals (below)
```

### Product SEO Checklist

#### Title Tag
- [ ] Contains primary product keyword
- [ ] Includes brand name
- [ ] Under 60 characters (no truncation in SERPs)
- [ ] Format: `[Product Name] - [Key Feature] | [Brand]`

#### Meta Description
- [ ] Contains product keyword + benefit
- [ ] Includes price or "from $XX" (triggers rich snippet interest)
- [ ] Call-to-action present (Shop now, Buy, Free shipping)
- [ ] Under 155 characters

#### Heading Structure
- [ ] Single H1 matching primary product name
- [ ] H2s for: Features, Specifications, Reviews, Related Products
- [ ] No duplicate H1 tags across product variants

#### Product Images
- [ ] Alt text includes product name + distinguishing feature
- [ ] File names are descriptive (not `IMG_001.jpg`)
- [ ] WebP format served (with JPEG fallback)
- [ ] At least 3 images per product (hero, detail, lifestyle)
- [ ] Image dimensions >= 800px for Google Shopping eligibility
- [ ] Lazy loading on below-fold images only

#### Internal Linking
- [ ] Breadcrumb navigation: Home > Category > Subcategory > Product
- [ ] Related products section (cross-sell / upsell)
- [ ] Link back to category page with keyword-rich anchor
- [ ] Reviews section links to full review page (if separate)

#### Content Quality
- [ ] Unique product description (not manufacturer copy-paste)
- [ ] Word count >= 200 for product description body
- [ ] Specs table present (not just prose)
- [ ] User reviews on-page (UGC signals)

### Scoring

| Category | Weight | Criteria |
|----------|--------|----------|
| Schema completeness | 25% | Required + recommended Product fields |
| Title & meta | 15% | Keyword placement, length, format |
| Image optimization | 20% | Alt text, format, sizing, count |
| Content quality | 20% | Unique description, specs, reviews |
| Internal linking | 10% | Breadcrumbs, related products, categories |
| Technical | 10% | Page speed, mobile rendering, canonical |

---