# Ads create: campaign concept & copy brief generator Human Guide

## What This Is For
Campaign concept and copy brief generator for paid advertising. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Ads create: campaign concept & copy brief generator agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for ads create: campaign concept & copy brief generator.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Ads create: campaign concept & copy brief generator guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Load the validated setup/brand profile, objective, audience, offer, proof,
- Separate factual claims, operator-approved claims, and creative hypotheses.
- Generate materially distinct strategic concepts, not cosmetic rewrites.
- For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
- Validate copy limits and policy against current platform references. Load only
- Return a versioned creative brief and copy deck inside the run directory.
- campaign type, objective, network, placement, geography, and account eligibility;
- official source ID, retrieval date, and refresh date for every required asset;
- accepted file type, ratio, pixel range, byte limit, copy limit, and asset count;
- crop behavior, logo/text restrictions, policy constraints, and approval state;
- whether the item is required, recommended, optional, automatically generated, or
- Separate Search copy, asset-group images and logos, feed assets, Demand Gen

## Decision Points And Nuance
The original skill emphasizes: Supporting file: ads/references/google-creative-specs.md, Specification gate, Google-specific review, Output contract.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated
- claims. Human review remains required before production or launch.
- availability: those are current platform claims and must come from dated official
- official source ID, retrieval date, and refresh date for every required asset;
- whether the item is required, recommended, optional, automatically generated, or
- canvas size is not proof that an upload will be accepted. Do not describe announced,
- supported crop. Do not assume text or logos are universally forbidden or allowed.

## Copy-And-Paste Prompt
```text
Use the Ads create: campaign concept & copy brief generator human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the agricidaniel/claude-ads skill entry for `ads-create`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Campaign Concepts and Copy

1. Load the validated setup/brand profile, objective, audience, offer, proof,
   platform/placement requirements, policy context, and optional audit findings.
2. Separate factual claims, operator-approved claims, and creative hypotheses.
3. Generate materially distinct strategic concepts, not cosmetic rewrites.
4. For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
   platform adaptations, destination, and experiment hypothesis.
5. Validate copy limits and policy against current platform references. Load only
   the active files among `ads/references/google-creative-specs.md`,
   `meta-creative-specs.md`, `youtube-creative-specs.md`,
   `linkedin-creative-specs.md`, `tiktok-creative-specs.md`, and
   `microsoft-creative-specs.md`; use the dated source ledger for every current
   specification claim.
6. Return a versioned creative brief and copy deck inside the run directory.

Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated
claims. Human review remains required before production or launch.

---

## Supporting file: ads/references/google-creative-specs.md

# Google Ads creative generation contract

Use this reference for generation planning across Google Ads surfaces, including
asset-based, search, feed, video, and Demand Gen campaigns. It intentionally does
not freeze dimensions, character limits, asset counts, feature names, or format
availability: those are current platform claims and must come from dated official
evidence and the target account.

## Specification gate

Before generating, create a placement matrix with:

- campaign type, objective, network, placement, geography, and account eligibility;
- official source ID, retrieval date, and refresh date for every required asset;
- accepted file type, ratio, pixel range, byte limit, copy limit, and asset count;
- crop behavior, logo/text restrictions, policy constraints, and approval state;
- whether the item is required, recommended, optional, automatically generated, or
  unavailable for the selected campaign.

If a load-bearing specification is absent or stale, return `needs_input`. A familiar
canvas size is not proof that an upload will be accepted. Do not describe announced,
beta, premium, or account-ineligible automation as enabled.

## Google-specific review

- Separate Search copy, asset-group images and logos, feed assets, Demand Gen
  assets, and YouTube assets; requirements and cropping are not interchangeable.
- Validate the landing page, product feed, business name, logo ownership, and policy
  claims before generating assets around them.
- Produce materially different concepts, not only crops or color changes, when the
  brief calls for creative testing.
- Keep critical subjects within the official placement safe areas and preview every
  supported crop. Do not assume text or logos are universally forbidden or allowed.
- Treat automatic asset creation, final-URL behavior, and generated copy as governed
  account settings. Record their current state and owner intent.

## Output contract

Each asset-manifest entry records concept ID, source IDs, placement, ratio,
dimensions, format, size, checksum, copy fields, rights/provenance, safety review,
preview result, and account eligibility. A generated file is a draft until its
manifest validates and the operator approves it. Generation does not imply upload
or live Google Ads write support.